The Department of Defense, specifically the Department of the Army, intends to award a sole-source contract to Serco Inc. for AEMO Marketing Analytical Support, aimed at ensuring continuity of specialized services critical to AEMO's mission. This contract will provide comprehensive data engineering and analytics support, including the design and maintenance of data repositories and synchronization with various Army and third-party systems to enhance marketing analytics capabilities. The services are vital for delivering actionable marketing intelligence to Army recruiters and senior leaders, with a contract period from approximately May 28, 2025, to May 27, 2026. Interested parties may submit comments to Ashley Brus and Barbara J. Jeffries via email by May 19, 2025, with the NAICS code for this opportunity being 541910 and a size standard of $22,500,000.

The Mission and Installation Contracting Command - Fort Knox (MICC-Knox) intends to award a firm-fixed price contract on a sole-source basis, to Serco Inc. This requirement is to ensure continuity of highly specialized services, that are critical to AEMO's mission.  The resulting contract will support AEMO  Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Leads and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), and Vantage) and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama). The functionality and integration of these systems enables AEMO’s Data & Performance team to provide recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders & Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO’s dashboard solutions rely on real time data, updated multiple times each day, to provide immediate feedback and insights for Army leaders throughout the Accessions Enterprise. The period of performance for this contract is approximately 28 May 2025 through 27 May 2026. The NAICS code is 541910 with a size standard of $22,500,000.00.

Comments shall be received, no later than 10:00 AM, ET, Fort Knox local time, on 19 May 2025 via e-mail to both Ms. Ashley Brus at ashley.a.brus.civ@army.mil and Ms. Barbara J. Jeffries at barbara.j.jeffries5.civ@army.mil. Any firm/individual submitting comments shall include PANMCC-25-P-0000 019037 in the subject line of the communication and identify their name, point of contact, title, address and telephone number.

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