Intent to Sole Source - AEMO Marketing Analytical Support
ID: W9124D25RA046Type: Special Notice
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW6QM MICC-FT KNOXFORT KNOX, KY, 40121-5000, USA

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

SUPPORT- ADMINISTRATIVE: OTHER (R699)

Original Source

https://sam.gov/opp/b9ed5cccf23c40ee8db4b353d520b756/view
Timeline
    Description

    The Department of Defense, specifically the Department of the Army, intends to award a sole-source contract to Serco Inc. for AEMO Marketing Analytical Support, aimed at ensuring continuity of specialized services critical to AEMO's mission. This contract will provide comprehensive data engineering and analytics support, including the design and maintenance of data repositories and synchronization with various Army and third-party systems to enhance marketing analytics capabilities. The services are vital for delivering actionable marketing intelligence to Army recruiters and senior leaders, with a contract period from approximately May 28, 2025, to May 27, 2026. Interested parties may submit comments to Ashley Brus and Barbara J. Jeffries via email by May 19, 2025, with the NAICS code for this opportunity being 541910 and a size standard of $22,500,000.

    Point(s) of Contact
    Ashley Brus
    ashley.a.brus.civ@army.mil
    Barbara J. Jeffries, Contracting Officer
    barbara.j.jeffries5.civ@army.mil
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    Intent to Sole Source - AEMO Marketing Analytical Support
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