The Department of Defense, through the Defense Human Resources Activity (DHRA), is seeking contractors to provide Market Research and Studies Survey Services as part of the Joint Advertising, Market Research and Studies (JAMRS) program. The procurement aims to deliver comprehensive knowledge-based survey services, including multi-method personnel research, survey design and implementation, and analysis of complex survey data relevant to military recruiting and personnel analytics. This initiative is crucial for enhancing military recruitment strategies and understanding personnel behaviors throughout the military life-cycle. The solicitation is expected to be released on or about May 15, 2025, with contract awards anticipated in the first quarter of Fiscal Year 2026. Interested parties can reach out to Courtney Fluellen at courtney.r.fluellen.civ@mail.mil or Ralph Neely at ralph.m.neely.civ@mail.mil for further inquiries.