R--Professional Fire Prevention Advertising Campaign
ID: 140L3725Q0022Type: Combined Synopsis/Solicitation
Overview

Buyer

INTERIOR, DEPARTMENT OF THEBUREAU OF LAND MANAGEMENTNATIONAL OPERATIONS CENTERDENVER, CO, 80225, USA

NAICS

Indoor and Outdoor Display Advertising (541850)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)
Timeline
    Description

    The Bureau of Land Management (BLM) is seeking proposals for a Professional Fire Prevention Advertising Campaign aimed at reducing human-caused wildfires across the Western United States. The campaign, titled “Spark Safety, Not Wildfires,” involves creating and distributing educational materials, including public service announcement videos, social media promotions, and messaging on firewood bundles, to enhance public awareness of fire prevention. This initiative is critical for mitigating wildfire risks and ensuring community safety, with a total estimated contract value of $34.5 million and a performance period from June 1 to October 31, 2025. Interested parties must submit their quotes by 10:00 AM Mountain Time on May 8, 2025, and can direct inquiries to Kelly Houghton at khoughton@blm.gov.

    Point(s) of Contact
    Houghton, Kelly
    (703) 732-7121
    (303) 236-9470
    khoughton@blm.gov
    Files
    Title
    Posted
    The document pertains to a Request for Quotation (RFQ) regarding the “Spark Safety, Not Wildfires” campaign managed by the Bureau of Land Management (BLM). It outlines the requirements for a contractor to produce and distribute fire prevention materials, including six Public Service Announcement (PSA) videos and 250,000 fire prevention stickers. The incumbent contractor operates under previous contract 140L3921P0194, and the BLM will utilize existing campaign materials while allowing new content creation where necessary. The contractor is responsible for media placements across gas stations and convenience stores in specific western states, ensuring a minimum of 400 locations and generating a combined total of 1.5 million social media impressions annually. The contractor must also provide regular project status reviews and manage relationships with gas stations. The government emphasizes a firm fixed price for producing advertising materials but does not specify a budget range and does not require the contractor to be based in the western states. The RFQ clarifies that all costs, including agency fees, must be included in quoted prices, and encourages innovative approaches to fulfill campaign requirements. Overall, the emphasis is on creating a comprehensive fire prevention campaign engaging various media channels effectively to promote safety.
    The document outlines contractual clauses and provisions related to government acquisitions, emphasizing compliance with the Federal Acquisition Regulation (FAR). It includes incorporated clauses by reference, such as System for Award Management Maintenance, and details on contract terms specific to commercial items. The document indicates various FAR clauses that contractors must adhere to, which cover areas like prohibitions on specific telecommunications and software, employee rights, and measures to support small businesses. Additionally, it specifies requirements for electronic invoicing through the Invoice Processing Platform (IPP) and mandates that payment requests must meet specific documentation standards. The provisions section notes essential solicitation provisions like instructions for offerors, representation regarding telecommunications, and requirements for disclosures related to foreign purchases. Overall, the document serves as a comprehensive guide for contractors to understand their legal obligations and operational requirements when engaging in contracts with the government, helping ensure compliance with federal laws and regulations during the acquisition process.
    The document outlines a government Request for Proposals (RFP) for social media advertising and fire prevention messaging initiatives. It specifies various tasks related to advertising services aimed at promoting fire prevention awareness through multiple media channels. The tasks listed include providing social media advertising services, digital media advertisements on gas pump TVs, in-store advertisements, and messaging on firewood bundles, all to enhance public safety and awareness efforts. The pricing structure includes a breakdown of total base prices and options for additional services, such as producing extra video public service announcements (PSAs). While the document contains placeholders for pricing, it remains essential for organizations to detail their offerings and provide competitive bids aligned with governmental safety initiatives and public welfare commitments. The focus on fire prevention underscores the importance of addressing public safety through community-oriented advertising strategies.
    The Bureau of Land Management (BLM) is soliciting proposals for a fire prevention advertising campaign targeting gas stations across the Western States. The objective is to mitigate human-caused wildfires by disseminating educational messaging under the campaign “Spark Safety, Not Wildfires.” This campaign involves producing public service announcement videos for gas pump and in-store advertising, social media engagement, and placing fire prevention messaging on firewood bundles. The scope includes a firm-fixed price contract with a five-month base period, commencing June 1, 2025, and the potential for two optional one-year extensions. The contractor must ensure a minimum viewership of 45 million for video PSAs, distribute at least 250,000 fire prevention messages annually on firewood bundles, and post engaging content on social media platforms. The government will provide videos, graphics, and support, while the contractor will be responsible for production, monitoring, and adherence to agency guidelines. This initiative reflects a structured response to increasing wildfire risks and aims to safeguard communities through enhanced public awareness and engagement.
    The document outlines a series of tasks related to advertising services focused on fire prevention, with an emphasis on various media platforms. Key offerings include social media advertising, digital media on gas pump TVs, in-store advertisements, and messaging on firewood bundles. The outlined tasks are presented in a structured format, indicating base labor, other direct costs (ODCs), and total costs for each task, although all values listed are currently at zero, suggesting either placeholders or preliminary status. Additionally, there are options for producing additional video public service announcements. The primary purpose appears to be soliciting responses to provide effective fire prevention messaging through diverse media channels, facilitating community awareness and safety. The document is structured for potential bidders, likely part of a broader Request for Proposals (RFP) within federal or state funding initiatives aimed at promoting public safety through education.
    The Bureau of Land Management (BLM) has issued a Request for Quotation (RFQ# 140L3725Q0022-REV1) seeking professional fire prevention advertising campaign services aimed at reducing human-caused wildfires across the Western States. The contract will be awarded on a firm fixed-price basis, utilizing simplified acquisition procedures. Key objectives include promoting the “Spark Safety, Not Wildfires” campaign at 400 gas stations, utilizing multiple media platforms to educate outdoor recreationalists and motorists about fire prevention. Tasks include creating and rotating video PSAs on gas pump and convenience store TVs, social media promotions, and placing educational messaging on firewood bundles. The period of performance spans from June 2025 to October 2025, with options for two additional years. The evaluation will consider technical approach, experience, and price, with non-price factors being paramount. Compliance with privacy regulations, communication protocols, and security measures is required throughout the contract's execution. This initiative reflects a proactive approach by the BLM to elucidate effective fire safety measures, aiming to decrease the incidence of wildfires and safeguard communities adjacent to public lands.
    This document serves as an amendment to solicitation number 140L3725Q0022, issued by the Bureau of Land Management (BLM) in Boise, Idaho. The amendment outlines the need for offerors to acknowledge receipt of this amendment through specified methods prior to the submission deadline to avoid rejection of their offers. It emphasizes that the amendment is pertinent to the modification of existing contracts or orders under the authority of federal regulations. The primary purpose is to post government responses to inquiries and release a revised Request for Quotation (RFQ). The accompanying documents include details on amendments and clauses relevant to the RFQ, alongside a price workbook. The project is scheduled to run from June 1, 2025, to October 31, 2025. The document concludes by stating that all other terms and conditions remain unchanged, highlighting the importance of compliance with updated requirements and protocol in government contracting processes.
    The document pertains to the amendment of solicitation No. 140L3725Q0022, relevant to federal contracting processes. It outlines important procedures regarding the acknowledgment of receipt for the amendment, emphasizing that offers must be acknowledged before the specified deadline to avoid rejection. This amendment is administratively necessary to reflect revisions in the Price Workbook (Exhibit 2), which has undergone an update. Key documents associated with this amendment include revised RFQ exhibits that provide additional clauses, provisions, and pricing details. The period of performance for the contract is set from June 1, 2025, to October 31, 2025. The document underscores the need for contractors to comply with the requirements laid out, maintaining the original terms and conditions of the contract as they are not altered except as specified in this amendment. The purpose of this document is to formally communicate updates and ensure all involved parties are aware of the new obligations and timeline.
    The document is a Request for Proposal (RFP) from the Bureau of Land Management (BLM) for a Professional Fire Prevention Advertising Campaign. It outlines the need for advertising services targeted at gas stations throughout the Western United States, encompassing specific tasks detailed in the solicitation. The contract requires compliance with federal acquisition regulations, including provisions for small business considerations including Service-Disabled Veteran-Owned, HubZone, and Women-Owned Small Business classifications. Key details include the proposal submission deadline of April 14, 2025, and a period of performance from June 1 to October 31, 2025. The total award amount is estimated at $34.5 million. The document provides specific addresses for proposal submission, invoicing, and delivery locations in Boise, Idaho, and Reno, Nevada. Additionally, there are references to attached documents that include the quotation details, clauses, and pricing workbook necessary for contractors to complete their submissions. The RFP emphasizes the importance of effective communication with the contracting officer, Kelly Houghton, for inquiries related to the solicitation.
    Lifecycle
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    Combined Synopsis/Solicitation
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