Sources Sought Notice - K-12 Data services digital platform USMA West Point
ID: W911SD26QA003Type: Sources Sought
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE ARMYW6QM MICC-WEST POINTWEST POINT, NY, 10996-1514, USA

NAICS

Marketing Consulting Services (541613)

PSC

SUPPORT- MANAGEMENT: ADVERTISING (R701)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/workspace/contract/opp/147dc77bea6e40c29bc634ca465e066f/view
Timeline
    Description

    The Department of Defense, through the U.S. Military Academy (USMA) Directorate of Admissions, is seeking small businesses to provide a K-12 data services digital platform aimed at enhancing recruitment strategies for qualified applicants. The contractor will be responsible for delivering comprehensive K-12 school data, market intelligence tools, and premium profile services, with key deliverables including initial data setup within 30 days, monthly insight reports, and quarterly strategy reviews. This procurement is crucial for leveraging data-driven strategies to identify and engage potential candidates nationwide. Interested small businesses must submit their responses by December 11, 2025, at 4 PM EST to Leslie Duron at leslie.a.duron.civ@army.mil, including the Sources Sought Notice ID (W911SD26QA003) in the subject line.

    Point(s) of Contact
    Leslie Duron
    leslie.a.duron.civ@army.mil
    Files
    Title
    Posted
    PWS.pdf
    The United States Military Academy (USMA) Directorate of Admissions seeks a contractor to provide K–12 school premium data, market intelligence, and premium profile services. The goal is to enhance USMA's ability to identify, engage, and recruit qualified applicants nationwide through data-driven strategies. The contractor will supply comprehensive K–12 school data (updated thrice yearly via SFTP, API, or web portal), market intelligence tools with up to ten user licenses for analyzing student college interests and optimizing recruitment strategies, and a premium institutional profile on the platform to boost visibility. Key deliverables include initial data delivery and profile setup within 30 days, monthly insight reports, and quarterly strategy reviews. Performance will be monitored for data accuracy, portal uptime, and profile functionality. The contract has a one-year base period with two option years.
    Lifecycle
    Title
    Type
    Sources Sought Notice - K-12 Data services digital platform USMA West Point
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