National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference
Type: Special Notice
Overview

Buyer

HEALTH AND HUMAN SERVICES, DEPARTMENT OFCENTERS FOR MEDICARE AND MEDICAID SERVICESCMS OFFICE OF COMMUNICATIONSBaltimore, MD, 21244, USA

NAICS

Advertising Agencies (541810)

PSC

SUPPORT- PROFESSIONAL: COMMUNICATIONS (R426)

Original Source

https://sam.gov/opp/478ad3d006bf4248a924f8ad6622eaf7/view
Timeline
    Description

    The Department of Health and Human Services, Centers for Medicare and Medicaid Services (CMS) seeks marketing, advertising, and communication expertise for its National Education Campaign & Outreach Contract (NEC). The draft statement of work outlines the agency's requirements for an Indefinite Delivery, Indefinite Quantity (IDIQ) contract, focusing on integrated communication campaigns.

    The primary objective is to connect with specific audiences, including underrepresented communities, to promote CMS initiatives such as Medicare, Medicaid, and the Health Insurance Marketplace. The agency seeks a flexible partnership to rapidly adapt to evolving healthcare needs, requiring data-driven strategies and creative solutions for behavior change.

    The $5 billion, seven-year program will primarily consist of executing CMS's outreach and communication initiatives, involving national and local campaigns. Contractors will be responsible for strategy, media planning and buying, digital advertising, and creative development, ensuring culturally sensitive content.

    Interested parties should register for the pre-solicitation conference and submit proposals by the November deadline for a chance to influence healthcare education and policy.

    Key Details:

    Point(s) of Contact
    Deanna Kuehn
    deanna.kuehn@cms.hhs.gov
    Deborah Lester
    deborah.lester@cms.hhs.gov
    Files
    Title
    Posted
    NEC IDIQ Pre Solicitation Conference Attendee List_508.pdf
    On July 25, 2024, the Centers for Medicare & Medicaid Services (CMS) held a National Education Campaign & Outreach Contract Pre-Solicitation Conference attended by 167 individuals, with eight additional participants joining via phone without recorded names. The attendee list included various organizations involved in marketing, consulting, and communications, reflecting a diverse mix of stakeholders in the campaign effort. This conference is part of an ongoing initiative to engage partners in preparing for upcoming contract opportunities.
    NEC IDIQ Pre Solicitation Conference Presentation_07252024_508.pdf
    The Centers for Medicare & Medicaid Services (CMS) is undertaking a National Education Campaign & Outreach Contract (NEC) aimed at developing, implementing, and evaluating integrated communication campaigns to enhance health equity and access to care. This indefinite delivery/indefinite quantity contract has a ceiling of $5 billion over seven years, with orders placed for specific outreach campaigns identified through a competitive selection process conducted every seven years. Key strategies include targeting audiences with traditionally lower access to healthcare, utilizing various media channels, and emphasizing deadlines during enrollment periods for Medicare and the Health Insurance Marketplace.
    NEC IDIQ Pre Solicitation Conference QAs.pdf
    The National Education Campaign (NEC) IDIQ contract will be acquired through full and open competition, with a focus on small business participation and subcontracting plans for large businesses. Contractors will need to provide a variety of services, including media planning, campaign execution, and performance evaluation metrics while adhering to specific socio-economic goals for subcontracting. Additional clarifications regarding the solicitation, including past performance expectations and evaluation criteria, will be determined and provided as part of the formal solicitation process.
    NEC IDIQ Pre Solicitation Conference Transcript_07252024_508.pdf
    The Centers for Medicare & Medicaid Services (CMS) hosted a Pre-Solicitation Conference on July 25, 2024, to discuss the upcoming National Education Campaign and Outreach IDIQ contract, which will have a ceiling of $5 billion over seven years. Attendees were informed about the structure of CMS, its healthcare programs, and the importance of outreach and education campaigns for Medicare and the Health Insurance Marketplace, particularly during open enrollment periods. The conference emphasized the need for industry partners with expertise in various marketing and communication strategies to aid CMS in efficiently implementing its programs and achieving its health equity goals.
    NEC IDIQ Pre Solicitation Conference Video Recording Link_07252024_508.pdf
    The Centers for Medicare & Medicaid Services has announced the availability of a video recording from the Pre-Solicitation Conference for the National Education Campaign and Outreach (NEC) Indefinite Delivery Indefinite Quantity (IDIQ). The conference took place on July 25, 2024, and the recording can be accessed via the provided link and passcode.
    NEC IDIQ SOW_Draft_071024.pdf
    The National Education Campaign & Outreach Contract (NEC) outlines the requirements for a contractor to support the Centers for Medicare & Medicaid Services (CMS) in developing, implementing, and evaluating integrated communications campaigns aimed at various target populations, including underserved communities. Key tasks include strategic planning, creative development, media buying, digital advertising, and tracking effectiveness, with a focus on improving health equity and outreach efforts. The contractor will also handle community management, research, and event planning, ensuring compliance with government regulations and accessibility standards.
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