Solicitation for a Concessions Business Opportunity for Lodging, Food and Beverage, and Retail Services at Peaks of Otter within Blue Ridge Parkway
ID: CC-BLRI004-25Type: Presolicitation
Overview

Buyer

INTERIOR, DEPARTMENT OF THENATIONAL PARK SERVICESER SOUTHEAST REGION(50000)ATLANTA, GA, 30303, USA

NAICS

All Other Amusement and Recreation Industries (713990)

PSC

OPERATION OF GOVERNMENT-OWNED CONTRACTOR-OPERATED (GOCO) R&D FACILITIES (M1HA)
Timeline
    Description

    The National Park Service (NPS) is soliciting proposals for a 10-year concession contract to provide lodging, food and beverage, and retail services at Peaks of Otter within the Blue Ridge Parkway, effective January 1, 2025. The selected concessioner will be responsible for operating a 63-room lodge, a family casual restaurant, grab-and-go food services, and retail gift shops, while ensuring compliance with federal regulations and operational standards. This opportunity is significant for enhancing visitor experiences in a popular national park, with the potential to generate gross receipts between $3.4 million and $4.2 million, and a minimum franchise fee of 1.0%. Interested parties must submit their proposals by August 30, 2024, and are encouraged to contact William Gordon at william_gordon@nps.gov for further information.

    Point(s) of Contact
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    Title
    Posted
    The Blue Ridge Parkway National Park Service is issuing a prospectus for a concession business opportunity at Peaks of Otter, inviting proposals for lodging, food and beverage, and retail services. This solicitation, numbered CC-BLRI004-25, is part of the federal initiative to enhance visitor experiences while generating revenue. Interested vendors are encouraged to provide services that align with park values and contribute to the local economy. The document outlines the concessionaire's responsibilities, the selection criteria, and the expected outcomes for both the business and the park. This initiative aims to improve amenities for visitors, promote sustainable practices, and preserve the natural beauty of the Blue Ridge Parkway.
    The National Park Service seeks a concessionaire to provide lodging, food and beverage, and retail services at the Peaks of Otter on the Blue Ridge Parkway. The prospectus outlines a comprehensive overhaul of existing operations, emphasizing enhanced visitor experiences. The focus is on managing accommodations, restaurants, and retail outlets, with an emphasis on sustainability and customer satisfaction. Prospective contractors must demonstrate expertise in hospitality and customer service, offering high-quality accommodations and diverse culinary options. Key dates are included in the prospectus, such as the site visit on June 26, 2024, and the submission deadlines for questions, notifications of intent to propose, and proposals, which are July 5, August 9, and August 30, 2024, respectively. This comprehensive RFP outlines a exciting opportunity for experienced hospitality providers to engage with the National Park Service, contributing to the enhancement of visitor amenities and experiences at the Peaks of Otter.
    The National Park Service (NPS) is offering a concession contract for lodging, food and beverage, and retail services at Peaks of Otter within the Blue Ridge Parkway, effective January 1, 2025, with an initial term of ten years. Interested parties must register for a site visit and notify the NPS of their intent to propose by August 5, 2024. The operation will potentially generate $3.4 to $4.2 million in gross receipts, requiring a minimum franchise fee of 1.0%. Key services include a 63-room lodge, a family casual restaurant, grab-and-go food services, and retail gift shops. The concessioner is responsible for maintaining facilities, managing staffing, and obtaining necessary licenses. Offerors should outline their plans for environmental stewardship, visitor experience enhancement, and financial capability. The prospectus includes historical revenue data, showing resilience post-COVID-19. The selected offeror's operations will cater to a growing visitor base, with 16.7 million visitors recorded in 2023. NPS emphasizes compliance with federal regulations and operational standards while allowing flexibility in service offerings. This opportunity facilitates a partnership to enhance visitor services in a premier national park, ensuring sustainable management of natural and cultural resources.
    The United States Department of the Interior, through the National Park Service, is seeking proposals for a concession contract to operate lodging, food and beverage, and retail services at Peaks of Otter along the Blue Ridge Parkway. Offerors must submit an electronic proposal, including a signed “Offeror’s Transmittal Letter,” by the specified deadline. Compliance with federal regulations (36 C.F.R. Part 51) is essential. The proposal must be responsive to park objectives, provide necessary visitor services, and demonstrate the Offeror's experience and financial capability. Evaluation will consider both principal (e.g., responsiveness, experience) and secondary selection factors (e.g., environmental management), with scoring reflecting a proposal's merits in comparison to others. The proposal process is competitive, with thorough evaluations to ensure the selected Offeror aligns with park preservation goals and visitor service standards. The document emphasizes clear guidelines for submission, the public nature of proposals under the Freedom of Information Act, and the absence of a preferred Offeror designation for this contract. Offerors are encouraged to engage in due diligence and are cautioned about reliance on oral communications from government officials. Proposals must reflect the scope defined in the Prospectus, and financial accuracy will be closely examined. The process reinforces the Service's commitment to selecting a proposal that balances revenue considerations with resource conservation.
    The proposal package CC-BLRI004-25 from the National Park Service invites qualified Offerors to submit proposals for operating lodging, food, beverage, and retail services at Peaks of Otter within the Blue Ridge Parkway. Key submission requirements include the Offeror's Transmittal Letter, which confirms acceptance of contract terms, and a detailed proposal covering several selection factors. These include maintenance plans for facilities, visitor service improvements, financial capability, and environmental management practices. Criteria for evaluating submissions include responsiveness to Service objectives, past operational experience in similar roles, employee recruitment strategies, and the proposed minimum franchise fee, set at a minimum of 1.0% of gross receipts. Additional secondary factors consider the environmental impact, quality of lodging amenities, and marketing strategies. The document emphasizes a comprehensive approach to service excellence while ensuring environmental sustainability and resource conservation for the national park. The submission guidelines are stringent, requiring original documentation and adherence to formatting standards. Ultimately, this RFP serves the dual purpose of enhancing visitor experiences while upholding the integrity of park resources.
    The United States Department of the Interior, through the National Park Service, seeks to engage a concessioner to provide lodging, food and beverage, and retail services at Peaks of Otter Lodge within the Blue Ridge Parkway. This draft contract outlines the responsibilities and regulations governing the concessioner's operations, which are to span an effective period specified for ten years. Key components include the provision of required services such as lodging and food from designated locations, adherence to environmental standards, obligations concerning employee management, and rental fee structures based on gross receipts. The contract emphasizes compliance with applicable laws, quality control, and sustainable practices in operations, alongside measures for maintaining facilities and reporting requirements. It ensures rigorous oversight from the Director and stipulates penalties for non-compliance or breach. Additionally, the concessioner must have an Environmental Management Program and maintain records of financial activities, with clear guidelines for managing funds, insurance obligations, and maintenance responsibilities. This contract exemplifies federal procurement practices, aiming to enhance visitor experiences while preserving natural and cultural resources within the national park.
    The document outlines the terms and conditions related to leasehold surrender interest within a federal contract. Key definitions establish the framework governing capital improvements and their associated costs throughout the construction process. It specifies how leasehold surrender interest is obtained, addressing the need for written authorization from the Director before starting any construction. The construct costs are categorized into eligible direct and indirect costs, with depreciation factored into leasehold surrender interest valuation. Moreover, effective arbitration procedures in case of disputes over construction costs are highlighted, reinforcing the binding nature of decisions made by an arbitration panel. The document ensures that the Concessioner has rights to compensation upon expiration or termination of the contract, and lays out the responsibilities surrounding the continuation or extinguishment of leasehold surrender interests. This framework serves to protect both the government and concessioners involved in federal contracts, supporting compliance with applicable federal regulations.
    The CC-BLRI004-25 Operating Plan outlines the responsibilities and standards for the Concessioner operating within the Blue Ridge Parkway area, as authorized by the National Park Service. Key sections include management responsibilities, operational standards, environmental management, and risk management requirements. The Concessioner must ensure efficient operations, adhere to specific service schedules, maintain compliance with safety regulations, and conduct regular evaluations. Customer service is prioritized, emphasizing visitor satisfaction monitoring and reporting mechanisms. Additionally, environmental purchasing and human resource management are integral to the Concessioner's operational protocol. The plan details compliance with relevant laws and policies, guidelines for special events, and avenues for public relations. The overarching goal is to foster a high-quality experience for visitors while ensuring resource protection and operational excellence within designated facilities, adhering to both operational and safety standards defined by the Service. Overall, the document serves as a comprehensive guide to maintaining organizational compliance and enhancing visitor services in alignment with federal and local regulations.
    The document outlines nondiscrimination requirements for federal contracts, focusing on employment practices and accessibility. It mandates that Concessioners cannot discriminate based on race, color, religion, sex, sexual orientation, gender identity, or national origin during hiring and employment. Specific actions include affirmative hiring practices, inclusive job postings, and the prohibition of discrimination against employees who discuss compensation. The Concessioner must inform labor unions about commitments under Executive Order 11246 and provide compliance reports to the Secretary of Labor. Additionally, the document establishes accessibility mandates under Section 504 of the Rehabilitation Act, ensuring that individuals with disabilities are not excluded from participation in programs receiving federal assistance. Concessioners are required to offer equal benefits and opportunities to qualified individuals with disabilities, ensuring facilities and services are accessible. Overall, the document serves as a commitment to uphold nondiscrimination principles and accessibility in federal and state contracting, reflecting compliance with applicable laws and executive orders.
    The document, Exhibit D: Assigned Land and Real Property Improvements, outlines the allocation of land and real estate assets related to the concession facilities at Peaks of Otter. It details specific land assignments for various facilities, including the Peaks of Otter Lodge and Restaurant, the Country Store, Sharp Top Store, and related amenities like parking and maintenance areas. Each section lists the assigned land, the property characteristics, and their historical significance and current insurance replacement values. The asset inventory is crucial for a concession operator's contractual obligations, emphasizing the necessity for adequate insurance coverage for real properties. It stipulates that the concessioner must repair or replace any damaged facilities regardless of the insurance proceeds received. The document is structured into distinct sections with the land assignment details and property specifications, indicating careful management of federal and regional resources. Overall, this exhibit serves as a critical component of the necessary contractual framework, ensuring financial accountability and the proper management of public facilities as part of the government’s commitment to maintaining state-managed lands.
    The document outlines the assigned government personal property under Contract CC-BLRI004-25. It provides a detailed inventory of assets located at the Sharp Top Store, including a mini-split HVAC system, two wooden picnic tables, and a plastic trash can. This listing serves to clarify the specific items utilized under the contract, establishing accountability for government property. The document is approved by Mark A. Foust, Regional Director of Interior Region 2, indicating formal acknowledgment of the asset assignment and management protocol. This type of documentation is essential in the context of government RFPs and grants, as it ensures transparency and tracking of government resources allocated for specific projects or locations.
    The document outlines procedures for Concessioner-funded new construction and major rehabilitation projects in a designated area. It emphasizes the collaboration required between the Concessioner and the Director throughout the project lifecycle. Key sections include project planning, design requirements, progress tracking, and compliance with environmental regulations such as the National Environmental Policy Act (NEPA) and the National Historic Preservation Act. The Concessioner must develop a Construction Project Plan and Report, notify the Director of their intent to proceed, and seek approval for Project Statements, which must detail project scope, compliance needs, estimated costs, and schedules. The document sets forth roles, qualifications for contractors, record-keeping requirements, and the process for addressing changes and submitting reports throughout the project. Upon project completion, the Concessioner must provide a Project Completion Report including all relevant documentation, and seek approval for Leasehold Surrender Interest. These procedures ensure projects meet all regulatory standards while facilitating effective oversight and accountability, aligning with government RFP and grant frameworks to maintain public trust and resource stewardship.
    The Component Renewal Reserve Project Procedures outline the administration guidelines for Concessioner Component Renewal Reserve projects within designated areas. These projects must adhere to the National Environmental Policy Act (NEPA) and the National Historic Preservation Act, ensuring compliance with relevant federal, state, and local regulations. The Concessioner is responsible for project development and execution, while the Director oversees and authorizes these projects. Key elements include defining terms such as “Asset,” “Component,” and “Component Renewal,” along with the establishment of a Concessioner Project Plan and Report (CPPR) to schedule and plan projects at least one year prior to commencement. Project files must contain comprehensive documentation like project statements, planning materials, assessments, financial records, and photo documentation. Effective supervision requires appointing a Construction Supervisor and conducting thorough inspections to maintain safety and quality. Upon completion, the Concessioner must submit a report detailing costs and project outcomes, requesting formal acceptance from the Director. This structured approach aims to ensure accountability and effective management of renewal projects while integrating various compliance considerations inherent to federal and state regulations.
    The document is an exhibit related to the Concessioner's Leasehold Surrender Interest concerning real property improvements, specifically aimed at defining and recording any existing leasehold interests as of its effective date. Table 1 indicates that there are currently no leasehold surrender interests or improvements recorded, resulting in a total value of $0. Additionally, the document outlines that any previous payments (Table 2) that might have reduced these interests have not yet been applied, while Table 3 suggests potential increases in the Concessioner's Leasehold Surrender Interest that also remain unrecorded. The National Park Service, represented by Regional Director Mark A. Foust, is the authoritative body overseeing this concession agreement. This document serves to maintain a clear record of property interests relevant to federal land use and assists in managing concession agreements consistent with regulations governing federal grants and RFPs, ensuring transparency in the administration of leasehold interests.
    The Maintenance Plan between the Concessioner and the National Park Service outlines maintenance responsibilities for facilities within the Blue Ridge Parkway area. The document details standards for both parties, defining the Concessioner’s obligations that include regular inspections, repairs, and adherence to environmental policies. It emphasizes the necessity of qualified personnel and compliance with national preservation standards, especially for historical structures. The Concessioner must manage maintenance tracking and reporting, ensuring that all actions align with government laws and policies regarding environmental protection, waste management, and hazardous materials. Specific sections address deferred maintenance, cyclic maintenance, utility management, as well as fire prevention and pest management. The National Park Service retains certain responsibilities, primarily concerning utility systems and environmental oversight. This plan seeks to ensure that the Concession Facility operates efficiently while meeting safety and environmental standards, making it critical to the preservation of park resources and guest safety.
    The document outlines the insurance requirements for the Concessioner under Contract CC-BLRI004-24. It mandates that the Concessioner procure and maintain various insurance policies throughout the contract term, ensuring sufficient coverage for liabilities, property damage, and workers’ compensation. The contract specifies minimum liability limits including $5 million for commercial general liability and $5 million for automobile liability, among other types of insurance such as liquor, watercraft, and environmental liability. It emphasizes that any additional coverage purchased will benefit the Service without extra cost. The Concessioner is required to adhere to state regulations for workers’ compensation and maintain property insurance at full replacement value. Additionally, there are provisions for construction project insurance and standards for insurance companies, including a minimum rating requirement. Certificates of insurance must detail the coverage provided and be available upon request. This comprehensive insurance framework is designed to mitigate risks associated with the Concessioner’s operations and ensure compliance with federal requirements during the execution of the contract. The information provides a critical foundation for RFPs, federal grants, and local projects by establishing safety and liability expectations for involved parties.
    The document outlines the transition procedures to be followed upon the termination of a concession contract between the Director and the Concessioner. It emphasizes cooperation between the outgoing Concessioner and the new concessioner to ensure smooth operations and minimal service disruption. Key responsibilities include the Concessioner's commitment to continue operations, maintain customer satisfaction, and manage reservations until the transition occurs. Upon termination, the Concessioner must assist in transferring contracts, licenses, and reservation information, alongside providing an inventory of assets and financial reports. Moreover, the Concessioner is required to designate a point of contact for communication, share access to all necessary operational records, and facilitate employment transitions for staff. The document stresses a collaborative approach throughout the transition period and underscores the importance of thorough documentation and adherence to contractual obligations. This transition strategy is vital in government projects to ensure continuity of services and adherence to regulatory standards, reflecting an emphasis on efficiency and accountability in public service operations.
    The document titled "EXHIBIT K: INTELLECTUAL PROPERTY LICENSED MARKS" details specific licensed intellectual property related to the Blue Ridge Parkway. It lists various landmarks and features that are part of this protected intellectual property, including notable sites such as Mabry Mill, Rocky Knob, Peaks of Otter, and Humpback Rocks, among others. The purpose of this exhibit is to formally identify and standardize the marks associated with these locations, which are likely relevant for regulatory, development, and promotional activities under federal and state guidelines. This identification is crucial for maintaining brand integrity and recognition of the designated sites within the Blue Ridge Parkway area, reinforcing the significance of these natural and cultural assets in governmental communications, grants, and proposals. The succinct enumeration of these licensed marks indicates their importance to future governmental initiatives or funding sources connected to the preservation and promotion of these landmark areas.
    The document outlines the proposal package for the Blue Ridge Parkway Concession Contract No. CC-BLRI004-25, detailing crucial information and guidelines for potential bidders. It includes references to essential food and beverage rates, specific menus for the Peaks of Otter area, and links to relevant laws, policies, and regulations governing concession management. Significant references include the 2006 NPS Management Policies, the Concessions Management Improvement Act of 1998, and regulations outlined in 36 CFR Part 51, highlighting the framework for effective concession operations within national parks. To support prospective bidders, the document also mentions available tools and information on retail standards, risk management programs, and sustainable food choices aligned with National Park Service objectives. Additionally, the document notes the availability of the existing concession contract, CC-BLRI004-13, upon request, indicating a structured approach to managing concessions within this federal program. The essence of this document is to provide a comprehensive guide for organizations interested in operating concessions in a national park setting, ensuring adherence to regulatory standards and promoting sustainable practices.
    The National Park Service (NPS) invites proposals for operating lodging, food and beverage, and retail services at Peaks of Otter under RFP CC-BLRI004-25. The proposal requires that Offerors submit a transmittal letter, indicating acceptance of terms and detailing compliance capabilities. Offerors must demonstrate financial and managerial competency, provide evidence of no debarment or violations, and commit to maintaining park resource conservation efforts and enhancing visitor experiences. The proposal includes sections detailing maintenance programs, winterization processes, visitor service improvements, and operational experiences. Specific evaluation criteria focus on responsiveness to service objectives, financial viability, experience in similar operations, and environmental management strategies. Selected proposals will articulate clear plans for reducing waste and environmental impact while offering competitive service rates. The NPS prioritizes a minimum franchise fee of 1.0% of gross receipts, incentivizing higher proposals that value service quality and sustainability. Overall, the document outlines a structured process for proposing and evaluating service delivery in alignment with conservation goals and visitor needs at Peaks of Otter.
    The NPS Form 10-359A is designed to facilitate the National Park Service's (NPS) management of commercial services within national parks under the authority of 54 U.S.C. 1019. The form collects information from concession offerors for evaluating their proposals while ensuring compliance with federal laws. The disclosure of information is voluntary; however, lacking it may hinder proposal assessment. Proposals must include detailed financial projections, encompassing initial investments, start-up expenses, and income statements over several years. Offerors are prompted to provide explanations for revenue and expense assumptions to enhance understanding and transparency. The document is structured into sections detailing initial investments, income statements, cash flow statements, and recovery of investments. Each section mandates specific financial disclosures and guidance on completing the forms accurately, ensuring a comprehensive view of proposed operations within park concessions. The form ultimately serves as a tool for the NPS to assess the viability of commercial ventures while safeguarding the parks' integrity.
    The National Park Service has issued a prospectus for lodging, food and beverage, and retail services at Peaks of Otter within the Blue Ridge Parkway. Contract No. CC-BLRI004-25 outlines key deadlines: a site visit on June 26, 2024, questions due by July 5, 2024, notifications of intent to propose by August 16, 2024, and proposals by August 30, 2024. All submissions must be received by 2:00 P.M. on the noted due dates and directed to William Gordon, Jr., Concessions Management Specialist in Atlanta, GA. Interested parties must communicate questions via email. This prospectus is integral in soliciting proposals to enhance visitor services at a significant national park, reflecting the government's commitment to improving recreational and hospitality offerings in national parks while engaging viable commercial partnerships. The document serves as a specific request for proposals (RFP) aimed at ensuring quality services that align with the National Park Service's mission to provide exceptional visitor experiences.
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