Media Monitoring Subscription
ID: M0068124R0006Type: Solicitation
Overview

Buyer

DEPT OF DEFENSEDEPT OF THE NAVYCOMMANDING GENERALCAMP PENDLETON, CA, 92055-5001, USA

NAICS

Marketing Research and Public Opinion Polling (541910)

PSC

SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION (R422)

Original Source

https://sam.gov/opp/19aaea13c995459fae7fdf0ea9c6b2ca/view
Timeline
    Description

    The Department of Defense, specifically the Regional Contracting Office at Marine Corps Base Camp Pendleton, California, seeks a firm to provide an extensive media monitoring subscription service, including real-time tracking and analysis of traditional and social media content. The primary objective is to benefit the 1st Marine Expeditionary Force's Communication Strategy and Operations.

    Opportunity Overview

    This subscription service should grant access to multiple users worldwide, focusing on local, national, and international media coverage. The solution sought integrates traditional media, such as television and radio, with social media platforms like Twitter, Facebook, Instagram, and YouTube. The goal is to ensure comprehensive news and social media environment analysis for strategic planning.

    Scope of Work

    The scope encompasses monitoring, analyzing, and reporting on media content using advanced AI-driven analytics. The awardee will provide a web-based platform accessible around the clock, enabling advanced searching and customizable reporting. The contract includes a base year with four optional years and a potential six-month extension.

    Key tasks involve setting up and managing the subscription service, ensuring unlimited user access, and accommodating any changes in requirements. The solution should demonstrate a clear understanding of the government's needs and include features such as global podcast access and unlimited keywords.

    Eligibility Criteria

    Prospective applicants should possess the necessary certifications, compliance, and responsibility certifications. Small business status is also a requirement.

    Funding and Contract Details

    The contract is estimated at up to $22.5 million for the entire duration, with the possibility of being awarded without discussions. The government intends to award a firm-fixed-price contract, allowing for a more precise estimate of costs.

    Submission Process

    Applicants must submit two separate volumes: a technical proposal and a price proposal. The technical proposal should include a detailed response to the Performance Work Statement's requirements, while the price proposal contains completed clauses and pricing details.

    The initial deadline for proposal submission was August 8, 2024, but an extension has been provided until August 12, 2024. Offerors are expected to register in the System for Award Management (SAM) database and submit their questions by email no later than July 25, 2024.

    Evaluation Criteria

    The evaluation process will prioritize technical capability over cost. Proposals will be assessed based on their technical approach, quality control plans, organizational structure, and management strategies. Price evaluations will be conducted in line with FAR 15.403-1(c) regulations.

    Contact Information

    For any questions or clarifications, interested parties can contact Timothy Johnson at timothy.johnson@usmc.mil or MARIA CACERES at maria.caceres@usmc.mil.

    Point(s) of Contact
    Timothy Johnson
    timothy.johnson@usmc.mil
    MARIA CACERES
    maria.caceres@usmc.mil
    Files
    Title
    Posted
    M0068124R0006 - Media Monitoring.pdf
    The government seeks a premier media monitoring subscription, an online service accessible to multiple users worldwide. This subscription should provide real-time tracking and analysis of media content, including print, broadcast, and social media platforms. The focus is on local, national, and international coverage, with translation capabilities. Required is a web-based platform accessible 24/7 without interruption, offering advanced search functions, customizable reports, and AI-driven analytics. The contract, valued at up to $22.5 million, is for one year, with four optional years, and stipulates strict accessibility and performance requirements. Offerors must complete extensive representations and certifications, encompassing small business status, compliance, and responsibility matters. Critical dates include a submission deadline of 12:00 PM on August 8, 2024. Evaluation will prioritize technical capability over price, with award decisions made without discussions.
    M0068124R000600002 - Media Monitoring.pdf
    This amendment to a solicitation, numbered M203714520707, intends to update and clarify the government's procurement objectives and requirements for a media monitoring subscription service. The main objective is to acquire a comprehensive media monitoring solution that includes social media integration, with the scope encompassing four option years. In terms of specifications, the government seeks a subscription service capable of monitoring traditional media sources like television and radio, while also integrating with a minimum of 36 social media accounts across platforms like Twitter, Facebook, Instagram, and YouTube. The system should offer flexible account management to accommodate potential changes in requirements. While global podcast access and unlimited keywords and results are desirable, the primary focus is on ensuring unlimited user access. The amendment includes changes to the CLIN descriptions, adding CLIN 5001 for the option period pricing. Offerors are instructed to follow specific proposal submission guidelines, including separate technical and price proposals, with detailed responses to the technical requirements outlined in the Performance Work Statement. The technical proposal should be clear and concise, demonstrating a convincing rationale for how the offeror intends to meet the government's needs. The period of acceptance for offerors is set at 90 days from the receipt of the proposal, and offerors must be registered in the System for Award Management (SAM) database. The submission deadline is critical for ensuring timely award, and questions regarding the solicitation must be submitted via email by July 25, 2024.
    M0068124R0006U0001 - Media Monitoring.pdf
    This amendment to a solicitation, numbered M0068124R0006, from the Regional Contracting Office at Camp Pendleton, California, intends to extend the deadline for offerors to submit questions and proposals, as well as add defined rating structures to the technical sub-factors. The new deadline for submitting questions is July 25, 2024, at 12:00 PM PDT, and the new deadline for proposal submissions is August 12, 2024, at 12:00 PM PDT. The procurement seeks a firm-fixed-price contract for a base year with four one-year option periods and an option to extend services for up to six months. The contract will enable the analysis of news and social media environments. Offerors are required to submit two separate volumes: a technical proposal and a price proposal. The technical proposal should include a cover page, table of contents, responses to technical package requirements, commercial terms and conditions, and any applicable end-user license agreements or terms of service. It should demonstrate a convincing rationale for how the offeror intends to meet the government's requirements. The price proposal should include a completed SF1449 with proposed prices for all CLINs, acknowledgments of amendments, and completed clauses as specified. The evaluation of proposals will be based on technical specifications and price. The technical package will be rated as acceptable or unacceptable for each sub-factor. An unacceptable rating in any technical sub-factor will render the proposal unawardable. The technical sub-factors include the technical approach to PWS requirements, quality control plan, company organizational chart, and management plan, including proposed key personnel and oversight strategies. The price evaluation will be conducted in accordance with FAR 15.403-1(c), and the government intends to award the contract without discussions.
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