The Army Community Service (ACS) Family Advocacy Program (FAP) seeks a contractor to produce and distribute video commercial advertisements aimed at promoting services to military families. This contract focuses on creating an integrated advertising campaign through cable and internet streaming platforms, targeting Active Duty service members, retirees, and their families within a 30-mile radius of Fort Liberty, NC. Key deliverables include a robust schedule of 24 thirty-second commercials and 12 ten-second billboards weekly, ensuring large-scale reach (over 3.9 million impressions). The contractor is responsible for all aspects of production, with the ACS providing content guidance and approval.
The project emphasizes quality control and compliance with specific performance standards, including a plan for managing quality, effective communication of metrics, and adhering to security protocols. The contractor must complete essential training for personnel, report labor hours accurately, and ensure understanding of organizational conflicts of interest. This contract represents an effort to strengthen awareness around family violence prevention, demonstrating the government’s commitment to supporting military families through targeted outreach and educational resources.
The government document outlines a Request for Proposal (RFP) for the Army Community Service (ACS) Family Advocacy Program (FAP) targeting digital marketing and video advertisement services. The contractor is required to deliver 24 commercials and 12 digital billboards weekly, alongside various streaming services, aimed at reaching military families in the Fort Liberty area and neighboring counties. This non-personal services contract emphasizes a firm-fixed price approach, with a base performance period from September 25, 2024, to September 24, 2025, and an optional year extension.
Key deliverables include designing a comprehensive video commercial campaign, producing full video content, and ensuring targeted advertising through demographic insights. The document outlines quality assurance measures, including a Quality Control Plan (QCP) and specific performance thresholds that the contractor must meet. It also details the contractor's obligations regarding personnel management, training requirements, and compliance with operational procedures while maintaining security and privacy standards. The purpose of the RFP is to enhance visibility of ACS/FAP resources, promoting education on preventing family violence within the military community effectively and efficiently.
The document outlines a Request for Proposal (RFP) for a digital marketing and advertising contract associated with the Army Community Service (ACS) Family Advocacy Program (FAP). The solicitation number W9124724R0121 specifies the submission deadline as September 17, 2024, by noon. The primary objective is for the contractor to deliver comprehensive advertising services, including up to 24 video commercials and 12 digital billboards weekly, targeting military families in specific regions around Fort Liberty, NC. The contract spans a base year from September 25, 2024, to September 24, 2025, with an option for a subsequent year.
The contractor’s responsibilities include producing high-quality advertisements for cable television and streaming services, focusing on raising awareness of ACS/FAP resources. The document emphasizes the importance of adhering to quality control measures, delivering outputs that meet government standards while ensuring effective communication and timely reporting. A detailed performance work statement sets expectations for inspection and acceptance of deliverables, requires regular progress meetings, and mandates compliance with anti-terrorism training for contractor personnel. Overall, this RFP reflects the U.S. government’s commitment to utilizing strategic marketing to improve community engagement and resource dissemination among military families.