The U.S. Immigration and Customs Enforcement (ICE) is issuing a Request for Information (RFI) aimed at identifying Women Owned Small Businesses (WOSB) certified under NAICS code 541830 (Media Buying Agencies) to support a comprehensive social media advertising program for the rapid recruitment of 14,050 personnel. This effort responds to an urgent need for workforce expansion across various ICE positions, including Enforcement Officers and Support Staff, as the agency seeks to meet increasing operational demands. The planned contract will facilitate the execution of a high-impact, time-sensitive national marketing campaign, leveraging effective social media strategies targeted at key demographics. Interested WOSB vendors must submit a Capabilities Statement detailing their experience in social media advertising, particularly in executing rapid campaigns, and include examples of past successes. The Government emphasizes that this RFI will not lead to direct contracts, and costs incurred by responses will not be reimbursed. Responses are due by August 11, 2025, and must be submitted electronically, following specified formatting guidelines. This RFI reflects ICE's strategic approach in leveraging federal resources to enhance recruitment efforts while adhering to mandates for underrepresented small businesses in federal procurement.

The U.S. Immigration & Customs Enforcement (ICE) is seeking capability statements from Women Owned Small Businesses (WOSBs) to explore a contract for a comprehensive paid social media advertising program aimed at recruiting 14,050 personnel. The initiative is aligned with the SBA's WOSB program, acknowledging historical underrepresentation in federal procurement under NAICS code 541830. The campaign will promote urgent hiring needs for various ICE positions and requires specialized advertising expertise for immediate execution. Contractors must design, implement, and manage a national campaign that generates over 42 million impressions, utilizing data-driven targeting and optimized creative strategies. The period of performance extends until September 30, 2025, with services conducted at the contractor's location and ICE oversight from Washington, DC. The requirements include media planning across various platforms, effective audience segmentation, rapid ad deployment, and ongoing campaign optimization. Factors such as compressed timelines and strict approval processes for all creative materials are emphasized to achieve immediate visibility and compliance with ICE guidelines. This recruitment initiative underscores ICE's urgent operational demands to enhance workforce capabilities while supporting WOSBs in federal contracting.