The United States Air Force (USAF) is seeking proposals for the development of a High Energy Laser Measurement Apparatus (HELMA) under the SBIR program, specifically targeting the characterization of high-energy laser (HEL) beams in both field and laboratory settings. The objective is to create a non-invasive optical diagnostic system capable of measuring the time evolution of a HEL beam's 2-D irradiance profile at multiple axial positions simultaneously, addressing the need for improved adaptive optics solutions and predictive modeling. This initiative is critical for enhancing the effectiveness of HEL systems by mitigating distortions caused by atmospheric conditions and thermal blooming, which can significantly impact operational capabilities. Proposals are due by November 6, 2024, with the opportunity being part of a Direct-to-Phase-II (D2P2) topic, meaning no Phase I awards will be made; applicants must demonstrate prior feasibility efforts. For more information, interested parties can visit the solicitation agency's website at https://www.dodsbirsttr.mil/topics-app/.