Farmers Market Promotion Program Fiscal Year 2025

The Farmers Market Promotion Program (FMPP) by the USDA Agricultural Marketing Service invites applications for Fiscal Year 2025. The program supports the development and expansion of direct producer-to-consumer markets, aiming to enhance access to locally produced agricultural products. With an anticipated funding of $11 million, grants will be awarded competitively, requiring a 25% cost share from applicants. The application deadline is June 27, 2025. The FMPP supports various project types: Capacity Building, Community Development Training and Technical Assistance, Turnkey Marketing and Promotion, and Turnkey Recruitment and Training. Each type has distinct funding limits and focuses. Applicants need to ensure compliance with eligibility criteria, including being U.S.-based entities, and are advised to engage in partnerships and collaborations to strengthen their projects. The FMPP prioritizes applications that benefit underserved communities and those with a history of previous funding. Lastly, detailed submission requirements and deadlines are outlined, with a recommendation for early submission to avoid technical issues. The program aims to foster local economies through enhanced market access, ultimately improving producer income and community food systems.

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