Reel American: The Road to the Olympic Rings

The U.S. Embassy Amman’s Public Diplomacy Section has issued a Notice of Funding Opportunity (PAS-JOR-FY26-004) for "Reel American: The Road to the Olympic Rings." This 21-month public diplomacy film program, utilizing $80,000 to $100,000 in FY26 Smith Mundt funds, aims to showcase American sports excellence and values to Jordanian youth ahead of the 2028 Los Angeles Olympic and Paralympic Games. Beginning in October 2026, the program will engage 1,000 emerging Jordanian leaders, aged 16–25, through 21 monthly film screenings of classic American sports films. Screenings will be hosted in professional theaters and paired with structured, facilitated discussions on teamwork, perseverance, and resilience. Eligible applicants include public or private educational institutions and not-for-profit organizations, including think tanks and non-governmental organizations. For-profit entities and individuals are excluded. Applicants must possess an active SAM.gov registration and a Unique Entity Identifier (UEI) at the time of application. The program's key objectives are to increase positive perceptions of the United States, build excitement for the 2028 Games, and foster deeper cultural engagement. Grant recipients are responsible for securing film screening rights, organizing events, providing U.S.-branded refreshments, and coordinating promotional opportunities with U.S. businesses. Applications, including a detailed narrative proposal (10 pages maximum), budget justification, and mandatory federal forms, must be submitted via email to Ammangrants@state.gov by August 31, 2026, at 11:59 p.m. Amman local time.

The U.S. Embassy Amman’s Public Diplomacy Section has issued a Notice of Funding Opportunity (NOFO), number PAS-JOR-FY26-004, for a program titled "Reel American: The Road to the Olympic Rings." This initiative is a 21-month public diplomacy sports film program running from October 2026 through June 2028. It is designed to showcase American athletic excellence and values, such as teamwork and perseverance, while building excitement ahead of the 2028 Olympic and Paralympic Games in Los Angeles. The project intends to host monthly screenings of classic American sports films followed by facilitated discussions, targeting 1,000 Jordanian youth aged 16–25. The goal is to strengthen positive perceptions of the United States as a nation of opportunity and excellence. One grant award is anticipated with funding ranging from $80,000 to $100,000, pending fund availability. Eligible applicants include not-for-profit organizations, think tanks, civil society/non-governmental organizations, and public or private educational institutions. For-profit entities are excluded. Applications must include mandatory federal forms (SF-424, SF-424A), a comprehensive narrative proposal of up to 10 pages, a detailed budget justification, and a Monitoring & Evaluation plan. All organizations must possess an active SAM.gov registration and a Unique Entity Identifier (UEI). The submission deadline is August 31, 2026, at 11:59 p.m. Amman local time, with proposals submitted via email to Ammangrants@state.gov. Applications will be evaluated based on program feasibility, organizational capacity, plan details, budget accuracy, monitoring strategies, and sustainability.

The U.S. Embassy Amman Public Diplomacy Section has issued a Notice of Funding Opportunity (PAS-JOR-FY26-004) for "Reel American: The Road to the Olympic Rings." This 21-month, $100,000 grant program aims to strengthen positive Jordanian perceptions of the United States and build anticipation for the 2028 Olympic and Paralympic Games in Los Angeles. The program targets 1,000 Jordanian youth aged 16–25 through 21 monthly sports-themed film screenings followed by facilitated discussions. These events will highlight universal themes of teamwork, resilience, and competitive excellence, showcasing American values and the country's capacity to host major global events. Eligible applicants include not-for-profit organizations, think tanks, civil society groups, and public or private educational institutions. For-profit entities and individuals are excluded. The recipient is responsible for securing film screening rights, hosting screenings in professional theaters, coordinating with U.S. businesses for promotional opportunities, and leading guided discussions. Applications must be submitted in English by August 31, 2026, to Ammangrants@state.gov. Submissions must include mandatory federal forms (SF-424, SF-424A), a 10-page proposal narrative, a detailed line-item budget, a budget justification, and proof of active SAM.gov registration. Proposals will be evaluated based on program feasibility, organizational capacity, project planning, budget detail, monitoring and evaluation, and sustainability plans. Award notifications are anticipated within 120 days of the deadline, with a project start date of October 1, 2026.

The U.S. Embassy Amman Public Diplomacy Section has announced a federal grant opportunity under the title "Reel American: The Road to the Olympic Rings" (Opportunity Number: PAS-JOR-FY26-004). This 21-month public diplomacy initiative is designed to build excitement for the 2028 Olympic and Paralympic Games in Los Angeles while strengthening positive Jordanian perceptions of the United States. The program aims to engage 1,000 Jordanian youth aged 16–25 through a series of 21 monthly screenings of classic American sports films. Each screening will host 50 participants and feature guided discussions focusing on core American values such as teamwork, perseverance, and competitive excellence. Pre- and post-program surveys will measure changes in participant attitudes toward the United States and the upcoming Games. Eligible applicants include public and private educational institutions and not-for-profit organizations, such as think tanks and civil society or non-governmental organizations. For-profit entities are excluded. One award is anticipated, with funding ranging from $80,000 to a maximum of $100,000, subject to the availability of FY26 Smith Mundt Public Diplomacy Funds. Proposals must include mandatory federal application forms (SF-424 series), a comprehensive narrative proposal of up to 10 pages, a detailed line-item budget in U.S. dollars, a budget justification, and a Monitoring and Evaluation Performance Monitoring Plan. All applicants must hold an active SAM.gov registration and a Unique Entity Identifier (UEI). The firm application deadline is August 31, 2026, at 11:59 p.m. Amman local time, with an anticipated project start date of October 1, 2026.