FY2026 SNAP Healthy Fluid Milk Incentives – Cooperative Agreement

The Fiscal Year 2026 Request for Applications (RFA) outlines the Healthy Fluid Milk Incentives (HFMI) – Cooperative Agreement, a federal grant program by the USDA’s Food and Nutrition Administration (FNA). With $4,000,000 in funding, the program aims to increase fluid milk purchases among low-income SNAP participants by offering point-of-purchase incentives. Eligible applicants include governmental entities and non-profit organizations. The RFA details application requirements, including specific forms, budget guidelines, and letters of commitment from retailers. It emphasizes two primary incentive models: automatic discounts and EBT integration, with a preference for applicants dedicating at least 65% of funds to incentives. Key objectives involve increasing milk consumption, partnering with SNAP-authorized retailers, promoting incentives, providing training, facilitating data collection for evaluation, and offering nutrition education. Proposals are evaluated based on project design, implementation, sustainability, budget appropriateness, and staff capability, with bonus points for targeting high food-insecure areas or partnering with dairy farmers.