Farmers Market Promotion Program Fiscal Year 2026
Grant Opportunity Analysis
The USDA Agricultural Marketing Service is seeking applications for the Fiscal Year 2026 Farmers Market Promotion Program, a discretionary grant program that supports the development, coordination, and expansion of direct producer-to-consumer markets to improve access to locally and regionally produced agricultural products. The program funds several project types, including capacity building, community development training and technical assistance, and turnkey marketing, promotion, recruitment, and training efforts. Applicants must provide a 25% cash or in-kind cost share, and projects are reviewed through initial screening and competitive peer review, with priority consideration for proposals benefiting underserved communities or aligned with Regional Food Systems Partnership agreements. Applications must be submitted electronically through Grants.gov by June 5, 2026, at 11:59 p.m. Eastern Time, and the grant contact is FMLFPPGrants@usda.gov.
Eligible Applicants
See Section 2.0 Eligibility Section of the Notice of Funding Opportunity (NOFO) for a full list of eligible applicants and eligible entities (partners).