The U.S. Department of Agriculture, Foreign Agricultural Service (USDA/FAS), announces the 2026 America First Trade Promotion Program, a funding opportunity offering $285,000,000 across 60 awards. This program aims to expand U.S. agricultural exports by supporting nonprofit U.S. agricultural trade organizations, state regional trade groups, agricultural cooperatives, and U.S. state agencies. Applicants must be registered with SAM.gov and activities in China (including Hong Kong and Macau) are ineligible. A cost share is required, 10% for generic activities and equal to the reimbursed amount for branded activities. Applications, including a detailed marketing plan, are due by January 23, 2026, at 5:00 pm ET and must be submitted through the Unified Export Strategy (UES) system. The review process prioritizes organizations with broad producer representation and innovative approaches, evaluating proposed activities based on return on investment, alignment with America First principles, and growth potential. Awards are anticipated to be Grant Agreements, and recipients are subject to post-award reporting, monitoring, and compliance requirements.