2026 America First Trade Promotion Program
ID: 360892Type: Posted
Overview

Buyer

Foreign Agricultural Service (USDA-FAS)

Award Range

$1 - $0

Eligible Applicants

Others

Funding Category

Agriculture

Funding Instrument

Grant

Opportunity Category

Discretionary

Cost Sharing or Matching Requirement

Yes

Original Source

https://grants.gov/search-results-detail/360892
Timeline
    Description

    The U.S. Department of Agriculture's Foreign Agricultural Service (USDA/FAS) has announced the 2026 America First Trade Promotion Program, which offers $285 million in funding across 60 awards to support the expansion of U.S. agricultural exports. Eligible applicants include nonprofit U.S. agricultural trade organizations, state regional trade groups, agricultural cooperatives, and U.S. state agencies, all of which must be registered with SAM.gov and are required to provide cost-sharing for their proposed activities. This program aims to enhance the marketing and promotion of U.S. agricultural commodities, excluding tobacco, and emphasizes innovative approaches and broad producer representation in the applications. Interested parties must submit their applications, including a detailed marketing plan, by January 23, 2026, at 5:00 PM ET through the Unified Export Strategy (UES) system; for further inquiries, contact Curt Alt at curt.alt@usda.gov or 202-690-4784.

    Point(s) of Contact
    curt.alt@usda.gov
    Files
    Title
    Posted
    2026.pdf
    The U.S. Department of Agriculture, Foreign Agricultural Service (USDA/FAS), announces the 2026 America First Trade Promotion Program, a funding opportunity offering $285,000,000 across 60 awards. This program aims to expand U.S. agricultural exports by supporting nonprofit U.S. agricultural trade organizations, state regional trade groups, agricultural cooperatives, and U.S. state agencies. Applicants must be registered with SAM.gov and activities in China (including Hong Kong and Macau) are ineligible. A cost share is required, 10% for generic activities and equal to the reimbursed amount for branded activities. Applications, including a detailed marketing plan, are due by January 23, 2026, at 5:00 pm ET and must be submitted through the Unified Export Strategy (UES) system. The review process prioritizes organizations with broad producer representation and innovative approaches, evaluating proposed activities based on return on investment, alignment with America First principles, and growth potential. Awards are anticipated to be Grant Agreements, and recipients are subject to post-award reporting, monitoring, and compliance requirements.
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