Radio & Digital Advertising Services for the Ralph H. Johnson VA Medical Center

This government solicitation Question and Answer (Q&A) document clarifies key structural and evaluation details for bidders. First, it corrects an error in the pricing schedule (Section B.2). The updated SF1449 adjusts the Contract Line Item Number (CLIN) quantities to accurately match the period of performance: CLIN 0001 (testing period) is corrected to 3 months, and CLIN 0002 (base year) is corrected to 9 months, ensuring all vendors price on a consistent basis. Second, the document defines the evaluation criteria for proposal assessment. Award decisions will be based on three factors: 1. The quality of creative content and the proposed media plan 2. Demonstrated experience and technical expertise (past performance) 3. The cost proposal

This federal solicitation (36C24726Q0671), issued by the Department of Veterans Affairs (VA) VISN 7 Network Contracting Activity, seeks a contractor to provide radio and digital advertising services for the Ralph H. Johnson VA Medical Center (RHJVAMC) in Charleston, South Carolina. The procurement is designated as a 100% Service-Disabled Veteran-Owned Small Business (SDVOSB) set-aside under NAICS code 541810 (Advertising Agencies), which has a size standard of $25.5 million. The anticipated award is a Firm-Fixed Price contract. The scope of work requires the contractor to deliver targeted radio and digital advertising campaigns, including 60 radio spots per week across six designated local stations during peak traffic and weather hours. Additionally, the contractor must provide display and geo-fencing digital advertising with an estimated 83,000 monthly impressions. The contract structure consists of a three-month testing and performance evaluation period running from December 1, 2026, to February 28, 2027. Satisfactory performance during this evaluation phase will lead to a nine-month base year implementation period (March 1, 2027, to November 30, 2027), followed by four consecutive 12-month option years extending through November 30, 2031. Evaluation criteria will focus on creative quality, technical capabilities, in-house advertising expertise, graphic design resources, and cost. Proposals must be submitted by July 30, 2026, at 8:00 AM EDT.