NNSY Job Fair - Advertising

The document, titled

The Norfolk Naval Shipyard (NNSY) has issued a solicitation (N4215826QN006) for radio and television advertising services to promote an NNSY Career Fair in January 2026. The scope of work includes creating and airing 30-second generic hiring commercials in Hampton Roads, Central Virginia, and the Outer Banks (North Carolina) areas. The contractor is responsible for producing the commercials, ensuring they air a minimum of three times daily for two weeks prior to the event, and delivering targeted social media and streaming ads. The advertisements will focus on recruiting engineers, engineering technicians, and mechanics, requiring U.S. citizenship and pre-employment screening. The solicitation also outlines payment instructions via Wide Area WorkFlow (WAWF) and incorporates various FAR and DFARS clauses related to commercial products and services, including those for small business programs and electronic payment requirements.

The Norfolk Naval Shipyard (NNSY) is seeking a contractor for a comprehensive advertising campaign to recruit engineers, engineering technicians, and mechanics for a Career Fair in January 2026. The campaign will utilize various media, including 30-second radio and TV commercials, social media (Facebook and Instagram), and streaming platforms (Spotify, iHeart Radio). Ads will run for two weeks prior to the fair, airing consistently throughout the day on TV and targeting specific demographics and geographic areas (Hampton Roads, Central Virginia, Outer Banks, NC). The contractor will use Cameo.com for celebrity endorsements and provide metrics on digital impressions and clicks. Digital elements include geo-fenced Facebook ads to direct potential applicants to the NNSY website. Applicants must be U.S. citizens able to pass government pre-employment screening.

This amendment to solicitation N4215826QN006, issued by the Norfolk Naval Shipyard (NNSY), updates the period of performance dates within the Statement of Work and extends the solicitation response due date to January 23, 2026, at 8:00 AM EST. The solicitation seeks a contractor for radio and television advertising in Hampton Roads, Central Virginia, and the Outer Banks, North Carolina, to support NNSY hiring efforts. This includes securing a venue for a career fair capable of hosting 700-1000 people, producing 30-second generic hiring commercials to air from March to June 2026, and developing targeted advertising campaigns across multiple platforms. The contractor's responsibilities include creating TV and radio ads featuring a celebrity from Cameo.com, managing social media (Facebook, Instagram) and streaming (Spotify, iHeart Radio) campaigns with geo-fencing, and providing metrics throughout the campaign. The contract specifies a cancellation policy where the government is not responsible for fees if cancelled within 30 days. All other terms and conditions of the original solicitation remain unchanged.

This Statement of Work outlines requirements for radio and television advertising, along with social media and streaming campaigns, to support the Norfolk Naval Shipyard (NNSY) hiring initiative in the Hampton Roads, Central Virginia, and Outer Banks (NC) areas. The primary goal is to promote NNSY career opportunities, specifically targeting engineers, engineering technicians, and mechanics. The plan includes a career fair for 700-1000 people in March-June, with advertising running two weeks prior. The contractor will produce 30-second commercials using a celebrity from Cameo.com, airing on TV (History/Discovery channels) and radio, with a "Call to Action" for the career fair. Social media (Facebook, Instagram) and streaming platforms (Spotify, iHeart Radio) will feature geo-targeted ads with metrics tracking. Digital geo-fencing will target specific demographics with recruitment messages. Key contacts for technical support and invoicing are provided, along with a 30-day cancellation policy.