Video Content Creation

The Embassy of the United States of America in Kuala Lumpur, Malaysia, is soliciting quotations for video content creation services. The Embassy intends to award a single purchase order/contract for these services. Prospective quoters must submit their electronic quotations to KualaLumpurDTO@state.gov by 12:00 noon on July 17, 2026, clearly marked “Quotation Enclosed – "Video Content-19MY3026Q0016.” For quotations exceeding $40,000 USD, contractors are required to have a valid and active registration in SAM.gov at the time of submission. Questions regarding this solicitation should be directed to the Procurement Agent, Prema, at rmuthupillaip@state.gov during regular business hours. A detailed scope of work (SOW) is attached for further information.

The U.S. Embassy Kuala Lumpur's Public Diplomacy Section seeks a content creation partner for twelve 30-60 second cinematic videos to engage online audiences on policy priorities. The videos, priced in Malaysian Ringgit, will cover topics like U.S. businesses in Malaysia, higher education benefits, countering propaganda, exchange alumni, and American exploration of Malaysian culture. A variety of styles, including live-action, 2D/3D animation, stop-motion, and mixed media, are required. Deliverables include research, content development, TVC quality video with professional sound design, and localization with English, Bahasa Malaysia, and Mandarin subtitles. The contractor must provide multiple video formats (9:16, 1:1, 16:9) and file types (MP4/MOV, ProRes). The scope of work also covers pre-production planning, production, post-production editing with client feedback, and final high-resolution masters, raw assets, and project files. All rights to the content will belong to the U.S. Embassy. The contract period is July 2026 to July 2027, requiring U.S. Embassy and Freedom 250 branding. Proposals should detail company qualifications, subcontractors, and a monthly workflow.

The U.S. Embassy in Kuala Lumpur has issued Solicitation No. 19MY3026Q0016 for Video Content Creation, a brand-new contract to produce a 12-video series between July 2026 and July 2027. The project requires a hybrid approach, combining live-action filming in the Klang Valley area of Kuala Lumpur with animation, motion graphics, and stock footage. Vendors should anticipate 5-6 on-location visits and a fixed monthly production cadence. The contractor is responsible for securing local production crews, providing Bahasa Malaysia and Mandarin translation services (subject to Embassy review), and ensuring all materials are properly licensed. The Embassy will provide top-line concepts, branding assets, and feedback within a 2-3 business day turnaround. Proposals will be evaluated on a “best value” basis, and pricing can be submitted in MYR or USD.

This document provides the Questions and Answers (W2) for Solicitation No. 19MY3026Q0016, which is for Video Content Creation for an unnamed Embassy. The clarification details the technical, production, and creative requirements for 12 planned videos. Key clarifications include: - **Distribution and Format:** The videos are intended solely for digital and social media platforms, not for TV or traditional broadcast. Standard web formats (1080p, MP4, H.264, 24fps or 30fps) are required. - **Talent and Crew:** Approximately 2 to 3 people will be interviewed per video. Hired talent usage rights are limited to digital platforms in perpetuity. The contractor is responsible for determining and optimizing the crew size for an Embassy environment. - **Creative Direction:** The Embassy is seeking a polished, modern, and professional aesthetic (documentary or corporate style) suitable for an official agency platform. The videos should not be highly stylized Hollywood-style productions, nor will they feature celebrity cameos. Contractors are encouraged to submit creative treatment ideas aligned with this professional tone.

This document details the Questions and Answers (W3) for Solicitation No. 19MY3026Q0016, issued by the U.S. Embassy in Malaysia for video content creation services. The clarification document outlines key procedural, financial, and creative expectations for prospective contractors. Financially and administratively, Form SF-1449 is not required, and bidders must submit their own pricing proposals. Contrary to typical private sector practices, the Embassy will not issue advance payments; full payment is settled only upon completion of the contract. For the proposal stage, offerors must submit a high-level creative approach, methodology, and capability statement rather than detailed scripts or storyboards. Contractors must propose a breakdown of twelve video approaches and target talent criteria. Operationally, the contractor is independently responsible for securing all municipal permits, licenses, and commercial location permissions, while the Embassy will facilitate access to U.S. and local government facilities. The Embassy will provide historical archive footage and identify key interview subjects, such as exchange alumni and cultural figures. The contractor remains responsible for production logistics, scheduling, conducting interviews, and sourcing any required professional actors or voiceover talent. Stylistically, the Embassy prefers high-quality, on-site footage for high-profile events, reserving animation and kinetic typography for complex policy explanations. While there are no contractually mandated social media performance benchmarks, the deliverables must be optimized for modern social media engagement and aligned with Embassy policy priorities, including bilateral ties, educational exchanges, and regional security.