ContractCombined Synopsis/SolicitationWomen-Owned Small Business

Digital Marketing (EDWOSB)

DEPT OF DEFENSE• W912LA26QA010
Response Deadline
May 20, 2026
12 days left
Days Remaining
12
Until deadline
Set-Aside
Women-Owned Small Business
Notice Type
Combined Synopsis/Solicitation

Contract Opportunity Analysis

The California Army National Guard is seeking a women-owned small business contractor to provide comprehensive digital marketing services that support recruitment and retention goals. The work includes generating qualified recruitment leads, providing customized lead capture and nurturing solutions, and supporting the Recruiting and Retention Battalion with marketing strategy, market research, GIS analytic studies, recruiting location management, digital asset management, and media plan development and execution. The effort focuses on prospective recruits ages 17 to 34, includes monthly reporting and ROI analysis, and is to be performed in Roseville, California, with evaluation centered on technical approach and past performance. The solicitation is described as a $26 million requirement with a 12-month base performance period from July 2026 to June 2027, and the price matrix calls for firm-fixed-price quoting for 12 months.

Classification Codes

NAICS Code
541810
Advertising Agencies
PSC Code
R701
SUPPORT- MANAGEMENT: ADVERTISING

Solicitation Documents

4 Files
Solicitation - W912LA26QA010 Professional Appearance.pdf
PDF•3250 KB•May 8, 2026
AI Summary
This government solicitation, W912LA26QA010, is an RFP for a Women-Owned Small Business to provide comprehensive digital marketing services to the California Army National Guard (CAARNG) for recruitment and retention. The contract, valued at $26 million, requires the contractor to generate recruitment leads, offer customized lead capture solutions, and support the Recruiting and Retention Battalion. Key services include organizational and management planning, market research, marketing strategy, GIS analytic studies, recruiting location management, digital asset management, and media plan development and execution. The evaluation prioritizes technical approach and past performance over price, with specific sub-factors for each technical area. The contract includes various FAR and DFARS clauses, with a performance period from July 2026 to June 2027.
SCA Rates Sacramento.pdf
PDF•464 KB•May 8, 2026
AI Summary
No AI summary available for this file.
Digital Marketing_ Performance Work Statement.pdf
PDF•203 KB•May 8, 2026
AI Summary
This Performance Work Statement outlines the California Army National Guard's (CAARNG) need for a comprehensive marketing program to enhance recruitment and retention. The contractor will provide digital advertising, lead generation, and customized lead capture solutions, focusing on individuals aged 17-34. Key services include strategic support, training for ARNG staff, campaign management with monthly reporting and ROI analysis, and GIS analytic studies for market research. The program also covers optimizing recruiting location listings for SEO, managing online reviews, implementing a Digital Asset Management (DAM) system, developing and executing a media plan with a $150,000 annual budget, and providing digital business cards and QR codes. The contract's period of performance is a 12-month base year, with specific holidays observed.
Price Matrix.xlsx
Excel•12 KB•May 8, 2026
AI Summary
The provided document is a price matrix, W912LA-26-Q-A010, for a federal government Request for Quotation (RFQ) related to digital marketing services. It details the structure for a quoter to submit pricing, including fields for their name, UEID, CAGE Code, and point of contact. The core of the document is a line item (CLIN 0001) for "Digital Marketing," specified as a Firm Fixed Price contract for a quantity of 12 months. The quoter is required to provide a unit price and a total quoted price for this service. This matrix is a standard component of government procurement processes, allowing for clear and standardized price submissions for services rendered.

Related Contract Opportunities

Project Timeline

postedOriginal Solicitation PostedMay 8, 2026
deadlineResponse DeadlineMay 20, 2026
expiryArchive DateJun 4, 2026

Agency Information

Department
DEPT OF DEFENSE
Sub-Tier
DEPT OF THE ARMY
Office
W7MX USPFO ACTIVITY CA ARNG

Point of Contact

Name
Kaipo Kim

Place of Performance

Roseville, California, UNITED STATES

Official Sources

View on SAM.gov