Notice of Intent: Genomic research digital marketing campaign
Contract Opportunity Analysis
The Department of Health and Human Services, National Institutes of Health, intends to award a sole-source, firm-fixed-price purchase order to Public Democracy, Inc. to support a genomic research digital marketing campaign. The selected contractor will extend an ongoing digital marketing campaign designed to drive participant self-referral and increase awareness for the National Human Genome Research Institute’s Genomic Services Research Program. This outreach is critical to helping the longitudinal study reach its goal of enrolling 1,000 participants over three years by encouraging candidates to use an online screening tool. Although the government intends to award this sole-source contract under FAR Part 6.302-1, capable small businesses may submit written capability statements to David Shen at david.shen@nih.gov by 6:00 p.m. EDT on July 27, 2026.