National employer marketing and recruitment efforts

The FBI is conducting market research through an RFI process for a recruitment marketing initiative, with a formal RFP anticipated in April 2026 and a contract award in August 2026. The incumbent contractor is The Hatcher Group Inc. The FBI seeks a capabilities statement from vendors, not a detailed approach to the PWS at this stage. Key requirements include utilizing government programs, potentially purchasing licenses for some platforms like Monday.com, and managing approximately 15 monthly paid media campaigns. Onsite personnel will be required for both surge and non-surge work, with some key positions needing Top Secret clearances, necessitating a prime contractor with a TS Facility Clearance. The FBI uses a custom recruitment marketing KPI dashboard, has baseline cost-per-application measures, tracks ROI on campaigns, and uses Monday.com for collaboration. The government is open to vendor recommendations for various tools and innovative solutions, including digital asset management systems, and welcomes input from all vendor experiences.

The Federal Bureau of Investigation (FBI) Human Resources Division (HRD) seeks recruitment marketing consulting services to attract and hire Special Agents and Professional Staff. The contract focuses on national employer marketing, branding, and recruitment using traditional, online, and social media tactics. Key services include branding research, recruitment marketing strategy, data analytics, campaign development, paid and social media planning, content creation, and event strategy. The contractor must develop and implement strategic, cost-effective, and technologically advanced recruitment tactics competitive with other agencies and private industry. Deliverables include marketing dashboards, weekly activity reports, monthly metrics reports, and various campaign materials. The contractor is required to have personnel with active Top Secret security clearances and adhere to strict performance standards and compliance requirements.

The Federal Bureau of Investigation (FBI) has issued a Request for Information (RFI) to gather industry feedback on national employer marketing and recruitment efforts. The FBI seeks contractor support to develop and implement strategic branding, marketing, and recruitment plans for special agents and professional staff. Key objectives include executing marketing campaigns across various media, optimizing recruitment performance with data analytics, enhancing employer branding, supporting recruitment events, managing social media, providing ADA-compliant advertising, and collaborating with FBI stakeholders. The RFI requires a capabilities statement detailing company information, facility clearances, potential conflicts of interest, estimated costs, and recommended contract types. It also asks for a technical approach outlining recruitment strategy, data analytics experience, campaign development, event support, content services, social media and website support, and any concerns or alternative solutions. Submissions are due by December 12, 2025, with questions due by December 5, 2025.

The Federal Bureau of Investigation (FBI) Finance and Facilities Division (FFD) is conducting market research through an RFI to gather industry feedback and capabilities for Facilities Technology Management (FTM). The FBI seeks contractor support for TRIRIGA operations and maintenance until its End of Life in September 2027 and for a comprehensive system assessment to optimize its facilities technology portfolio. This assessment will evaluate existing and market-available systems, considering requirements alignment, cost analysis (including Total Cost of Ownership), and risk assessment. The goal is to recommend optimal systems and develop an agile implementation plan to transition away from TRIRIGA. Vendors are required to submit a capabilities statement by December 19, 2025, detailing their technical approach, relevant experience, and company information. A Reverse Industry Day may be held for select vendors.