Sole Source: Combined Pre Solicitation Notice/Solicitation United States Naval Academy Strategic Outreach and Admissions Services

This combined synopsis and solicitation amendment outlines a federal contract opportunity issued by NAVSUP FLC Norfolk on behalf of the U.S. Naval Academy (USNA) Admissions Department. The Navy intends to award a single-award, Firm-Fixed-Price purchase order on a sole-source basis to EAB Global Incorporated under RFQ number N0018926QL283. The primary objective is to acquire comprehensive enrollment management, strategic outreach, and digital marketing services to expand the USNA prospective candidate pipeline. Key performance targets include scaling top-of-funnel initiatives to reach 20,000 unique annual prospective applications and improving application completion rates. The scope of work is divided into six Contract Line Item Numbers (CLINs) covering a 12-month base period (September 30, 2026 – September 29, 2027) and a 12-month option period. Deliverables encompass multi-channel marketing campaigns, generative AI search optimization, access to a secure national secondary student digital clearinghouse, interactive virtual experience integrations, and enrollment migration modeling. The solicitation mandates strict data security and database isolation protocols to comply with federal PII regulations, requiring secure SFTP data transfers. It also outlines robust performance standards, monthly billing controls, and mandatory expenditure auditing for variable postage and media costs. Quotes and capability statements must be submitted electronically to the designated contracting points of contact by September 2, 2026, at 5:00 PM EST.

This document is a sole-source justification (under FAR 2.101 and 3.104) for NAVSUP FLC Norfolk to contract with EAB for proprietary enrollment marketing and strategic outreach services on behalf of the U.S. Naval Academy (USNA). The USNA requires EAB's specialized capabilities to target new markets and benchmark enrollment performance. EAB possesses exclusive, proprietary tools and databases essential to the USNA's recruitment mission. Key offerings include the Enrollment Migration Model, the Cappex.com student database, and Intersect, which connects the academy with prospective candidates via the Naviance high school planning platform. Additionally, EAB provides access to the College Greenlight Network, which is critical for meeting diversity mandates under 10 USC 8454(a) by reaching first-generation and underrepresented students. EAB also delivers customized self-service analytics, integrated print and digital advertising campaigns, and hosts the USNA's virtual tour. A Sources Sought notice was published in June 2026, but no competitive alternatives were identified. NAVSUP FLC Norfolk has determined that EAB is the only source capable of providing these highly integrated recruitment, data science, and marketing solutions. Consequently, there are currently no plans to compete future contracts for these specific services, though market research will continue to be conducted for subsequent requirements to assess if new competitors have emerged.

This combined synopsis/solicitation (RFQ N0018926QL283) is issued by the U.S. Naval Academy (USNA) to award a sole-source, Firm-Fixed-Price purchase order to EAB Global Inc. for comprehensive enrollment management, strategic outreach, and admissions marketing services. The primary goal is to expand USNA's prospective candidate pipeline to achieve 20,000 unique applications annually and improve application completion rates nationwide, fulfilling Title 10 geographic recruitment mandates. The contract consists of a 12-month base period (September 30, 2026 – September 29, 2027) and a 12-month option period. Key performance deliverables include multi-channel enrollment marketing (email, direct mail, digital, SMS), secondary school counselor engagement, AI-Search optimization, and integration of the academy's virtual tour. EAB Global Inc. will also provide a secure, web-based digital clearinghouse of secondary school prospects and a customized analytics portal for enrollment funnel data. A bidirectional data exchange framework ensures database isolation and strict PII compliance, requiring data transfers to occur via secure SFTP. Under the contract structure, core platform access is firm-fixed-price, while variable outreach costs (postage, media, list costs) are structured as Cost-Reimbursable, No-Fee and subject to strict expenditure auditing. Quotes must be submitted electronically to the designated Contracting Officer, Dr. Antonio Smith, and Contract Specialist, Cody Witz, by September 2, 2026, at 5:00 PM EST. Evaluation will be based on price reasonableness.