FHWA Communications, Audience Growth and Engagement Support Services
ID: 693JJ325SSHSSP250011PRType: Sources Sought
Overview

Buyer

TRANSPORTATION, DEPARTMENT OFFEDERAL HIGHWAY ADMINISTRATION693JJ3 ACQUISITION AND GRANTS MGTWASHINGTON, DC, 20590, USA

NAICS

Marketing Consulting Services (541613)

Original Source

https://sam.gov/opp/963d76ff6bcb41c5959d326013918495/view
Timeline
    Description

    The Federal Highway Administration (FHWA) is seeking qualified contractors to provide Communications, Audience Growth, and Engagement Support Services for its Office of Safety. The primary objective of this procurement is to enhance audience engagement and develop effective communication strategies without a dedicated advertising budget, focusing on project management, content creation, and organic marketing. This initiative is crucial for improving outreach and engagement through various USDOT channels, with a contract that includes a base performance period of 12 months and four optional one-year extensions. Interested parties must submit their Capability Statements by 2 PM Eastern time on January 8, 2025, to Carolyn Lethert, Khadija Osman, and Kristen Hayes via their respective email addresses.

    Point(s) of Contact
    Carolyn Lethert
    carolyn.lethert@dot.gov
    Khadija Osman
    Khadija.Osman@dot.gov
    Files
    Title
    Posted
    RFI_HSA_Comms_Sources Sought Announcement Final 12.19.24.pdf
    The Federal Highway Administration (FHWA) is issuing a Sources Sought Notice (SSN) for "Communications, Audience Growth, and Engagement Support Services." This SSN's purpose is to identify potential sources for an anticipated contract focusing on enhancing audience engagement and communication strategies for the FHWA Office of Safety. Responses to the SSN, due by January 8, 2025, will help the Government assess available contractors' capabilities and size. The anticipated work includes project management, communication strategy development, editorial planning, content creation, organic marketing, and logistical support. The contractor will focus on growth and engagement through various USDOT channels without a dedicated advertising budget. The contract will have a base performance period of 12 months, with four optional one-year extensions. Interested parties are required to submit a Capability Statement, detailing their qualifications, relevant experiences, and suggestions for modifications to the scope of work (SOW) to provide maximum value. The document emphasizes the importance of gathering insights from small and diverse businesses to shape the procurement method. Notably, participation in this market research does not ensure future contract awards, stressing that no direct payments will be made for information provided.
    Lifecycle
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    FHWA Communications, Audience Growth and Engagement Support Services
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